PAY PER CLICK

Pay per click optimization is now more important than ever, especially when using Google Adwords. The pay per click optimization that I'm referring to isn't necessarily your ad copy, which is also very important, but your landing page copy. The better optimized that your landing page is for the keyword phrase that you're targeting, the less expensive your clicks will be and the higher your page will rank for that phrase. Advanced pay per click marketers will use a different optimized landing page for each group of keywords that they have. This can sometimes mean building several different landing pages for one campaign, however, if this is a very expensive, very competitive campaign, you can bet that those marketers that take the time to do this tedious work will definitely have a leg up on the competition.